CheckRun
seo dev conversion

Landing Page Checklist

A landing page checklist covering copy, CTA, SEO, performance, and trust signals. Use it before every page goes live to catch conversion and ranking issues.

6 sections 31 items

Checklist preview

Copy & Messaging 6 items
  • Headline clearly states what the page offers
  • Value proposition is visible above the fold
  • Copy addresses the visitor's primary pain point
  • No jargon or unexplained acronyms
  • Social proof is present (testimonials, logos, numbers)
  • Objections are addressed in the copy or FAQ
CTA 6 items
  • Primary CTA is visible above the fold
  • CTA text is action-oriented and specific (not just 'Submit')
  • CTA button has sufficient color contrast
  • CTA is repeated at the bottom of the page
  • Form fields are minimal — only what is necessary
  • Thank-you page or confirmation message is set up
SEO 6 items
  • Title tag is unique and under 60 characters
  • Meta description is present and under 160 characters
  • H1 matches or closely reflects the primary keyword
  • Canonical tag is set correctly
  • Page is indexable (not noindex unless intentional)
  • Open Graph tags are set (og:title, og:description, og:image)
Performance 4 items
  • Page loads under 3 seconds on mobile
  • Core Web Vitals pass (LCP, CLS, INP)
  • Hero image is optimized and uses modern format
  • No render-blocking resources in the critical path
Trust & Credibility 5 items
  • Privacy policy link is present (required if collecting data)
  • Company name, logo, or contact is visible
  • Security badge or HTTPS lock is visible on forms
  • No broken images or placeholder text left in
  • All links open correctly and go to the right destination
Mobile 4 items
  • Page renders correctly at 360px viewport
  • CTA is tappable and not obscured on mobile
  • Text is readable without zooming
  • No horizontal scroll on any viewport

A landing page checklist catches the issues that kill conversions and rankings before a page goes live. Copy that buries the value proposition, a CTA that’s invisible on mobile, a missing canonical tag — these are the kinds of things that pass a visual review but fail in production.

This checklist covers the six areas that determine whether a landing page converts and ranks: messaging, CTA, SEO, performance, trust signals, and mobile rendering.

Who uses this landing page checklist

Marketers reviewing pages before campaign launch. SEO specialists doing a pre-publish landing page SEO checklist pass. Developers handing off a page to the marketing team. Agencies doing final QA before delivering a landing page to a client. Anyone running a paid campaign who needs the destination page to convert.

How to run it

Open the landing page in Chrome. Open CheckRun in the sidebar, select this template, and start a run. Work through each section — check the page on desktop, then resize to mobile. Mark Fail on anything that needs fixing before launch, add a comment with the specific issue.

The run saves with the page URL so you have a dated record of what passed and what was flagged.

Adapting this checklist

  • Add an “Analytics” section if tracking setup is part of your launch process: GA4 tag firing, conversion event tracked, UTM parameters working
  • Add “A/B test” items if you’re launching a variant: hypothesis documented, test tool configured, winner criteria defined
  • Remove the SEO section for pages intentionally set to noindex (paid campaign pages you don’t want indexed)
  • Use alongside the Website Audit Checklist for a full technical review beyond conversion
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